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Jessica Darnbrough
One of Australia’s largest aggregators has enhanced its broker proposition by giving its members access to discounted health care.
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At its mini conference in Parramatta yesterday, Vow Financial announced it had formed a strategic alliance with Medibank, which allows the aggregator to provide all of its members with access to discounted health care.
Speaking about the alliance, Vow’s chief executive, Tim Brown, said the partnership was not about profit making, but rather value adding.
“We wanted to give something back to our network and health insurance seemed like a good fit. Having good health insurance is critical and when I was at Macquarie, all of the staff were given access to corporate health care rates with a particular provider, so I didn’t see why we couldn’t do the same at Vow,” he told The Adviser.
“We did our due diligence and analysed the cover given by six different providers and, overall, Medibank came out on top.
“So we have partnered with them to give our brokers access to health care at very affordable rates.”
And while the partnership strictly gives Vow’s brokers access to discounted health cover, Medibank’s SSME account and relationship manager Julie North hinted that the partnership could stretch to include brokers' clients one day.
“While this is just a B2B offer at the moment, we are looking at stretching to include B2C,” Ms North said.
