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Aggregator

Brokers reveal key reasons to switch aggregators

8 minute read
The Adviser

Jessica Darnbrough

Brokers have named aggregation fees, software and trail portability as the key reasons for switching aggregators.

According to The Adviser’s annual Switching Aggregators survey, brokers identified software, trail portability and aggregation fees as all being “very important” in a decision to switch or join another aggregator.

Of the 300-plus survey respondents, 69.5 per cent said software/technology was “very important” in their decision to switch.

 
 

Similarly, 69.8 per cent said trail portability was very important and 60.7 per cent indicated that aggregation fees were critical.

Speaking to The Adviser, AFG’s Mark Hewitt said he wasn’t surprised by these results, as brokers are increasingly looking to be associated with an aggregator that has a good software platform.

“At AFG, our latest focus has been on providing point of sale tools that are usable on tablets. We want to help the broker lodge their applications faster and be compliant in the process,” he said.

Connective’s Mark Haron agreed and said that since the National Consumer Credit Protection Act reforms were introduced, brokers have been looking for software that ensures their businesses are compliant.

“As such, they are looking for an aggregator that has a software platform that helps them not only grow their business but stay compliant,” he said.

Mr Haron said brokers were also looking for fair commission splits and good business support.

For brokers who are thinking of making the switch, he said it is imperative that they look at their contract before making any final decisions.

“Look at the contract: while you can ask a lot of questions, I don’t think you should necessarily believe everything the BDMS are telling you. Make sure it is backed up in writing before you make any commitments,” he said.

“The terms and conditions need to be exactly what you want and there should be no hidden clauses.”

For the full Switching Aggregators report, look out for the August edition of the magazine, hitting desks next month.

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Comments (5)

  • <p>My previous Aggregator, signed up by default when I started in the industry because of the brokerage I joined has me stuck on an 80/20 split...&lt;br /&gt;I left them 4 years ago and my monthly trail is $920 less 20% = $669 (this is the lowest it has been since leaving.&lt;br /&gt;The difference is $251.&lt;br /&gt;$251 times by 12 months = $3,012&lt;br /&gt;$3,012 times by 4 years = $12,048&lt;br /&gt;How can an Aggregator truly justify charging this amount of money to receive trail from a lender, then pass through to the broker. &lt;br /&gt;The Aggregator didn't find the client, didn't help me write the loan, doesn't keep in touch with the client but when the trail drops below $500 per month I lose the lot... $6,000 per year wiped off my income...&lt;br /&gt;So are Aggregators really interested in building business relationships or are they more interested in filling their back pockets?&lt;br /&gt;I wonder how many brokers 'churn' clients because they are not allowed to transfer their income?</p>
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  • <p>If you could port your client book then the value of the agg would go down.&lt;br /&gt;&lt;br /&gt;Nice knowing youre an asset to the aggregator - but is the converse true.&lt;br /&gt;&lt;br /&gt;It just blows me away to think brokers paying out 10-20% to their agg in the name of 'service' and they squeal about the free holiday they get which is really the 10-20% you're paying out&lt;br /&gt;&lt;br /&gt;Id rather keep the 10-20% and not take the free holiday with door number 2</p>
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  • <p>If Aggregators were confident in their ability to provide a service that exceeds the brokers expectations then they shouldn't be afraid to allow transfer of trail OR continue to pay trail till death.&lt;br /&gt;And if you want to leave, the Aggregator should bend over backwards to make the transition as smooth as possible because you never know if the broker was to return in the future.&lt;br /&gt;Why would you want to leave a sour taste when we all know the stats are, 'bad experience - tell 20 people' VS 'good experience - tell 2 people'.&lt;br /&gt;When ever someone asks me about my previous Aggregator who will not allow the transfer of my trail, and will cut it off when it goes below $500 2 month in a row, I simply tell them - avoid them like the plague!&lt;br /&gt;All Aggregators should attend some of their own PD Days... When a broker wants to leave, it presents a perfect opportunity to review your processes and better your business proposition.</p>
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  • <p>If you are a broker with a good trail, you can't switch as the aggregator doesn't allow you to take your trail, so your stuck for life with that aggregator...believe me , I tried and it was a very costly exercise. I worked for 30 years in the industry, never got a lead from my aggregator and they treat me as if my clients are not mine, but theirs and there is nothing I can do about it.</p>
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  • <p>I notice that the AFG spokes person didn't make a comment on the portablility of trail comms. &lt;br /&gt;I can only assume that AFG's silence on that subject reflects the that they do not allow you to tranfer your trail if you are unhappy with their offering or service and prefer to lock you in.&lt;br /&gt;which in essence means they will continue to take a slice of your comms without offering any backup or support once you leave.&lt;br /&gt;how is that in a brokers best interest?</p>
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