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Smartline and Mortgage Force today announced plans to merge the two entities in a deal that will create a broking group with 220 franchisees.
Combined, the newly merged company will have a loan book exceeding $10 billion, over 100,000 clients and annual volumes of over $3 billion.
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Under the merger the Mortgage Force brand will be retained in Western Australia while the Smartline brand will be adopted across the rest of the country.
Joe Sirianni, director of Smartline, said the merger, which will be effective 1 July, was a great outcome for the franchise owners and consultants.
“It will give us greater capacity to provide our advisers with industry best systems, marketing and support, as well as strengthening our position with our lender partners.”
“This merger brings together two very similar companies with a single set of shared values focused on client service, maintaining the highest standards of integrity and looking after our people. So the cultural fit could not be better.”
