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Mortgage Business has marked the start of its third year of publishing with magazine circulation growth of over 55 per cent in the last 12 months.
The CAB audit figure for the October 2008 to March 2009 period has been confirmed at an average circulation of 9,498 copies per month – substantial growth compared to the 6,132 copies distributed in May 2008.
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The latest distribution figures also confirm that Mortgage Business has the highest circulation of the independent industry titles.
According to the Audit Bureaux of Australia website, MPA's circulation stands at 9,039 while Australian Broker is just 8,908.
Publisher Alex Whitlock said brokers are increasingly turning to Mortgage Business magazine for market analysis, insight, sales and marketing strategy and informed coverage of industry developments.
“This is a time of great change for the industry and brokers clearly want to stay informed,” he said.
The Mortgage Business brand has also experienced significant growth in its online readership over the last 12 months.
Visits to www.mortgagebusiness.com.au in March 2009 topped a massive 56,000 according to Google Analytics – more than 440 per cent growth on the 10,348 visits registered in March last year.
“As well as strong growth in our print subscribers we’ve seen a huge increase in visits to our website. Most brokers now clearly want to read daily news online while they prefer to read longer articles, reports and detailed analysis of key industry issues in the monthly magazine.”
