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Yellow Brick Road is still operating at a loss despite using digital marketing to generate “record lead flows”.
The group announced customer receipts of $6.1 million for the three months to 31 March 2014, a 26.5 per cent jump on the year before.
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That was partly due to signed branch agreements rising from 155 to 197, which included the first branch agreements for the Northern Territory.
Yellow Brick Road reported a net operating cash deficit of $1.5 million, a 14 per cent improvement on the previous year.
The group has recorded successive annual losses since 2007/2008.
Chief executive Matt Lawler said the group had executed its “first major digital campaign” in the quarter.
The campaign, which focused on busting mortgage myths, started on February 10 and resulted in “record lead flows for the months of February and March”, he said.
The campaign included digital display advertising through shareholder Mi9, as well as electronic direct mail and social media marketing.
Mr Lawler also said one of the group’s main focuses in the quarter had been to work on its potential acquisition deals.
Yellow Brick Road announced in March that it was in exclusive talks to buy an aggregator, a mortgage manager and a “consumer product rating and lead generation group”.
