Citibank will temporarily give new consumers better deals on credit cards and personal loans based on their credit score.
The bank is working with Veda to help customers check their VedaScore and apply for a corresponding credit card or personal loan offer.
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People who fall into the top VedaScore band will be able to take out a personal loan at 3.9 per cent per annum for 36 months.
That compares to the standard public offer of 5.9 per cent for 24 months.
Consumers who fall into the top two VedaScore bands will get a lifetime leave pass on the Citibank Rewards Signature credit card annual fee, which is currently $395.
These promotional offers only apply to new accounts and are valid until February 28.
Veda's general manager of direct-to-consumer business, David Scognamiglio, said consumers in the US and UK benefit from being able to attain better deals due to their creditworthiness.
"We are starting to see the first steps towards this in Australia. Citibank's offer is an innovative way for empowered consumers to connect with financial products," he said.
[Related: Citibank unveils 4.68pc variable rate]