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Award-winning wholesale funder Advantedge continues to provide long-term support to non-bank lender partners
A proactive voice in the industry, Advantedge provides a flexible platform that enables mortgage managers to tailor products to fit with their own strategy.
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Brett Halliwell, general manager of Advantedge Distribution, says non-bank lenders are in a market that is thriving with opportunities to provide a competitive alternative to the majors.
“Through increasing innovation, positioning and scale, our origination partners are able to provide more tailored solutions to individuals,” Mr Halliwell says.
“Non-bank lenders are generally smaller players, making them nimble and able to provide different solutions than the larger banks. Given their smaller size, there is opportunity to offer customers and brokers a more personalised and attentive service, responding rapidly to their needs.”
Advantedge’s non-bank lender offering partners security and long-term stability, which is the solution to the biggest challenge facing the sector.
“To ensure non-bank lenders remain a viable alternative, they need to be backed by a stable long-term funder who can provide financial security, ensuring they keep their rates competitive,” Mr Halliwell says.
“Advantedge provides non-bank lenders access to stable wholesale funding via NAB’s AA-rated balance sheet.”
Non-bank lenders add diversity and choice to a broker’s lender panel, giving the opportunity for a broker to provide a unique product option or cater to a niche customer group that might be overlooked by other lenders.
Above all, they ensure a competitive home loan market – a key reason why Advantedge is committed to supporting this dynamic sector in the long term.
“Advantedge delivers competitive loan products for mortgage managers that are fully flexible so that they can tailor them to their own strategy, and they are backed by dedicated service,” Mr Halliwell says. “We believe a good product is about more than a mortgage, so we have been working at delivering significantly enhanced turnaround times for brokers and clients.
“In addition, Advantedge provides a range of value-add services to help mortgage managers improve their sales and product visibility with brokers, ensuring the sustainability of their business into the future,” Mr Halliwell says.
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