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Non-bank lender Mortgage EZY has developed a unique program, KICK Lending, that gives its broker business partners the ability to tap into a marketing development fund.
KICK Lending is an operational extension of Mortgage EZY’s new uQUIT Bank Replacement Therapy marketing campaign launched recently that encourages brokers to break their bank habit through the use of mortgage managed or non-bank inspired solutions.
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The lender’s head of sales and marketing Chris Wisbey told The Adviser that the co-op funding program, which was officially launched last night, is relatively common in other wholesale and retail industries however it is not a usual feature in the finance sector.
“We’ve been quietly building programs over the last 12 months that are designed to break the circle of similarity that exists in lending today. The deployment of our new KICK Program will give our brokers that bit of extra support,” Mr Wisbey said.
“Generally speaking, the money for a broker’s marketing activities comes out of their back pocket, however, under this new program, they won’t be forced to fund their own marketing campaigns.
According to Mr Wisbey, brokers will not receive a cash payment, rather the KICK program encompasses a traditional commission structure where a competitive upfront and trail system is included, with a third revenue stream thrown into the mix.
“I don’t believe there is another lender that would provide its brokers with this kind of support. We want to let our brokers know how important they are to us,” he said.
