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Listed mortgage group launches new branded offering

by Tim Neary10 minute read
The Adviser

To meet more of its customers’ growing financial needs, one leading mortgage brokerage has expanded its suite of diversified services.

Mortgage Choice has launched Mortgage Choice Asset Finance, a comprehensive vehicle financing service that has access to more than 25 lenders, a national car buying service and a variety of insurance options.

General manager for product, Emma Dupont-Brown, said the new diversified offering made sound economic sense for the business.

“Industry data from Mildura Finance found, on average, 50 per cent of home owners will look to purchase a vehicle six months after they buy a property,” she added.

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“And, when you consider that more than 50 per cent of all home loans are now written through a mortgage adviser, it makes sense for brokers to tap into the world of asset finance,” Ms Dupont-Brown said.

Mortgage Choice, she said, is an advocate of the diversified business model: “We want to be known for offering more than just mortgage advice, and to remain relevant, will continue to concentrate on developing a multi-channel, multi-service hub.” 

Mortgage Choice Asset Finance takes the ASX-listed mortgage brokerage one step closer to being a full financial services provider, a ‘core’ element of its 2020 vision.

Mortgage Choice made the headlines last month when CEO John Flavell was called to defend its sudden share price growth (nearly 25 per cent in the space of a week), after an ASX ‘please explain’ demand.

In response Mr Flavell said the growth was ‘simply reflective’ of the group’s strong performance over the past 12 months.

At the half-year financial results, it reported a 12.4 per cent year-on-year increase in cash after tax profit.

[Related: Mortgage Choice defends strong ASX performance]

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