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By: Staff Reporter
Those looking to target first home buyers need to use a little bit of innovation, according to Datamonitor.
New research from the independent market analyst has found that innovative product offerings successfully stimulated first home buyer interest.
According to Datamonitor’s research analyst, Anna Large, banks such as Standard Chartered have enjoyed significant year-on-year growth despite the downturn due to their flexibility and innovation.
The bank created the FamilyLink product in a bid to reward the first-time buyers and their family for savings.
The product allowed family members of a mortgage customer to earn bonus interest by linking their deposit accounts, which can include multiple accounts with a different purpose, such as a savings account for a family member, or a payroll account for an employee.
“With the worst of the crisis now over, competitors should look for innovative new products that can attract new consumers and rejuvenate housing markets” Ms Large said.
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