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Finder acquires Grow My Money

by Annie Kane11 minute read

The loan comparison website has acquired the home loan and superannuation cashback platform.

Loan comparison platform Finder has acquired the super and mortgage cashback platform, Grow My Money, founded by Pascale Helyar-Moray OAM, for an undisclosed sum.

The platform enables borrowers to earn up to 20 per cent cashback ever time they purchase from a Grow My Money retailer (including major retailers Appliances Online, Chemist Warehouse, and The Good Guys), which they can choose to deposit into their nominated mortgage account or super fund.

On average, users get 2 per cent of their spending credited back to their nominated account.

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As part of the acquisition, Grow My Money will continue to operate in its own right and brand, but will become part of the Finder Group, sharing resources across the wider group.

Employees and senior leadership will remain the same.

Finder’s CEO Frank Restuccia welcomed Grow My Money into the Finder Group, saying: “Investing for the future is so important and super and property are two of the biggest assets you can build in your life.

“Grow My Money presents an exciting opportunity to acquire a fast-growing rewards platform with significant potential for further expansion.

“The Grow My Money team have successfully built a loyal customer base experiencing a boost to their long-term financial position without paying an extra cent from their paycheck.”

Helyar-Moray, founder of Grow My Money and recipient of the Medal of the Order of Australia in 2024 for service to business and women’s affairs, said: “Aussies are doing everything they can to reduce their expenses with little left over to grow their wealth.

“This innovation basically means bonus money is paid into your home loan or superannuation account as you go about your life.

“As living costs skyrocket, these cashback amounts become even more meaningful.”

Grow My Money has a range of partnership agreements in place with the broker and lending industries, including with AFG Home Loans.

Customers with AFG Home Loans can link Grow My Money’s platform to their AFG Home Loans customer profile.

[Related: AFG Home Loans partners with Grow My Money]

pascale helyar

AUTHOR

Annie Kane is the managing editor of Momentum's mortgage broking title, The Adviser.

As well as leading the editorial strategy, Annie writes news and features about the Australian broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape.

She is also the host of the Elite Broker, New Broker, Mortgage & Finance Leader, Women in Finance and In Focus podcasts and The Adviser Live webcasts. 

Annie regularly emcees industry events and awards, such as the Better Business Summit, the Women in Finance Summit as well as other industry events.

Prior to joining The Adviser in 2016, Annie wrote for The Guardian Australia and had a speciality in sustainability.

She has also had her work published in several leading consumer titles, including Elle (Australia) magazine, BBC Music, BBC History and Homes & Antiques magazines.  

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