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The property analytics and tech provider has changed name to mark its progression to a “global leader in information services”.
Property analytics and technology provider CoreLogic has announced that it will rebrand to Cotality, taking on a new name, logo, and brand identity.
The company said the global rebrand to Cotality marked its progression from its origins in financial services supporting the mortgage industry to becoming a leader in property information, analytics, and data-enabled solutions.
Alongside the new Cotality name sits the tagline: Intelligence Beyond Bounds.
Cotality said its new name reflected the company’s commitment to collaboration and connectivity, both internally and externally, while signifying its approach of ‘totality’, delivering data and insights across the entire property ecosystem.
Cotality carries out research and analysis across home lending, insurance, real estate, and government, with operations in the US, Canada, the UK, Australia, New Zealand, India, and Germany.
The Irvine, California-headquartered business regularly publishes research on the Australian property market including house prices and sales.
Cotality’s new brand identity will “drive smarter decisions while expanding its global reach”, the company said.
Speaking to The Adviser about the rebrand, head of broker Chris Wagner said: “Our new name reflects more than just a change in branding – it represents our evolution.
“Over the years, we’ve grown into a faster, smarter, and more people-centric company, uniting property professionals, strengthening industry relationships, and driving innovation globally.”
Commenting on what the change means for brokers, Wagner said: “While our look has changed, some things won’t. For brokers, our commitment and level of service will remain unchanged. You’ll also still be working with the dedicated team you know and trust.”
Patrick Dodd, president and CEO of Cotality, said: “The property ecosystem underpins the prosperity of individuals, businesses, governments and society as a whole.
“But at the core, it’s people, businesses and communities that drive it forward. Cotality’s insights build on this, by turning questions into futures you can see.
“This rebrand reflects innovation, evolution and commitment to uniting property professionals – strengthening businesses, fostering relationships and powering outcomes that balance logic and data with humanity and emotion.”
Cotality International CEO Lisa Claes said: “While remaining true to our core DNA, the time is right to launch a refreshed brand that captures our evolution.
“For CoreLogic Australia, New Zealand and UK, Cotality captures our unique position and reinforces to the market that we are part of a global, technology-enabled information services leader, whose solutions truly unlock Intelligence beyond bounds.”
Kristie Vainikos Stegen, chief brand and communications officer of Cotality, said: “Our new name and tagline reflect the essence of who we are and where we’re headed.
“This transformation is a natural evolution, honouring our roots while embracing a future defined by collaboration, innovation and impact.
“This isn’t just about a new look; it’s about harnessing the power of data and technology and empowering people – internally and externally – to drive meaningful change globally.”
[Related: Home values could be set for slowdown]
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