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Mortgage franchise takes out top gong

by Staff Reporter11 minute read
The Adviser

Staff Reporter

Smartline has been named Australia’s number one franchise for a third consecutive year.

Ranked by topfranchise.com.au, Smartline’s managed to beat 79 other competitors to take out first place.

In addition to taking out the number one spot, Smartline was also ranked number one in six of the seven specific categories including lifestyle, passion, support, renewal, recommendation and opportunities.

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Smartline executive director Joe Sirianni said the survey result reflected the passion of the group’s franchisees.

“There’s no doubt our franchisees get a buzz out of helping people,” he said.

“Our best franchisees are organised, energetic and process driven – they are very social and like being with people. They really love what they do and that is fundamental to their individual success and to the success of the group as a whole.”

Mr Sirianni said this passion was complemented by the strength of Smartline’s business model.

“Our systems are second-to-none in terms of helping franchisees to generate new business and retain existing clients,” he said.

“This has created a business model that is self sustaining rather than being driven by the ebb and flow of the group office generating leads.

“The Smartline model is to be a trusted adviser for our clients. The passion our franchisees have for helping their clients, combined with a genuine team culture built on helping and supporting each other, and market leading systems are the core to our success.”

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