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Borrower

June 07: Winning borrowers' hearts and minds

by Staff Reporter8 minute read
The Adviser

Capturing market share from the banks will be a long hard battle, but the latest Genworth Financial Mortgage Trends Report reveals Australia’s borrowers could be shifting their allegiance.

When it comes to spreading the word about the best Australian mortgage products and service, non-bank customers are shouting the loudest. Genworth Financial’s third annual report has revealed a massive 33 per cent of its respondents with a non-bank loan based their decision upon a recommendation – an impressive figure when compared to the banks’ 18 per cent or the credit unions’ 22 per cent.

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