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ISCOVER
Staff Reporter
A sharpened offering from one white label provider has resulted in a surge in settlements for the lender.
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Yesterday, Advantedge Financial Services said it is experiencing strong growth in settlements via its home product suite, with the products now consistently featuring among the top four lenders on its aggregators’ panels.
Distributed via PLAN Australia, FAST and Choice brokers, Advantedge’s home brand solutions are picking up in popularity thanks to a series of enhancements.
According to Advantedge’s general manager distribution Brett Halliwell, the lender has made more than 25 enhancements to its offering in recent weeks on the back of broker feedback.
Enhancements include pre-order valuations, e-Lodgement interface changes, improvements to product and policy and new simplified loan offer documentation.
"Our products offer a compelling proposition to brokers and their customers. We listened to brokers to build a best in market offering, delivering leading pricing together with simple, high quality products and services,” Mr Halliwell said.
“Demand for our competitive products has seen their popularity grow at a rate which has exceeded our expectations.
“We’ve since been on a journey of continuous change to enhance our service levels and significantly increase our capacity to meet this high demand.
“We’ve had extremely positive feedback from brokers and the increase in settlement volumes is a positive sign we’re on the right track.”
Mr Halliwell said Advantedge was focused on delivering a competitive offering which brokers and their customers deserve, on top of its attractive and flexible pricing.
“We’re confident our competitive pricing combined with a simple, quality product and consistent service offering will be a compelling proposition for brokers. This is really just the beginning and we’re excited about the pipeline for the next six months and beyond,” he said.
“We’re committed to tackling the challenges of the industry but we can only do this by continuing the conversations with brokers and listening to how we can address their changing needs.”
