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Well-known industry veteran joins aggregator

by Staff Reporter8 minute read
The Adviser

Aggregator Custom Equity Group will be “very active” in increasing its broker numbers after appointing a diversification specialist to its board.

Australian Capital Home Loans managing director Barry Parker said he had decided to join the board to help grow the business.

“We are all very much focused on our unique broker offering as a standout in aggregation terms and will be very active in growing our numbers,” he told The Adviser.

Mr Parker became a mortgage broker in 1991, before founding Australian Capital Home Loans and Nationalcorp Home Loans in 1997. He is also a qualified financial planner and real estate agent.

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“The experience that I bring to the board is diversification. I have been an early adopter of the need for our industry to broaden our relationship with our clients and increase our income streams,” he said.

“We now own our own dealer group and are actively recruiting financial planners to work with our mortgage brokers, a model that we have successfully trialled since 2010.”

Custom Equity managing director Sean O’Brien said that he was looking forward to a long and mutually beneficial association with Mr Parker.

“Barry’s breadth and depth of experience in all aspects of the third-party mortgage distribution market can only add value into the products and services that CEG delivers to its members,” he told The Adviser.

[Related: Aggregator adds two lenders to panel]

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