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LJ Hooker Home Loans is about to boost its profile by opening the first in a series of highly visible local shopfronts.
The first of the new stores will be opened in Parramatta, in the western suburbs of Sydney, on August 29. These stores will service the entire community not just LJ Hooker real estate clients.
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Product & marketing manager Jeff Chapman said the retail outlets would be positioned in the general vicinity of multiple real estate agencies rather than alongside one specific agency.
Mr Chapman also told The Adviser that they were supposed to be highly visible.
They will be located in growth areas or in suburbs in which existing franchisees had already built a strong local presence, he added.
“We want the community to see that not only is LJ Hooker investing in real estate bricks-and-mortar in the area but we’re investing in home loan shopfronts in the local area as well,” he said.
Mr Chapman said the stores would focus on financial education and would offer the brokerage’s white label product, which is funded by Advantedge, ING Direct and Adelaide Bank.
LJ Hooker Home Loans currently has about 60 franchises across Australia and plans to expand to about 80-85, he said.
[Related: LJ Hooker makes Top 25 Brokerages list]
