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Advantedge Financial Services has forecast strong growth in the white-label market after signing a partnership with AFG.
The new relationship will see Advantedge supply a white-label home loan product to AFG's national broker network.
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A pilot rollout of the AFG Home Loans Edge product will occur in December ahead of a full rollout in early 2015.
AFG managing director Brett McKeon said the aggregator was delighted to welcome Advantedge as a funder of its new white-label product.
"We expect broker take-up to be strong due to the features and great value of the product," Mr McKeon said.
"Advantedge has demonstrated great innovation in developing and expanding white-label lending as a category within the Australian broker market."
Advantedge's general manager of distribution, Brett Halliwell, said the non-bank would offer AFG brokers competitive rates and strong back-office support.
"We predict strong growth for the white-label market as a whole in the coming year, as brokers continue to embrace the unique and competitive place that white-label products occupy on their lending panels," he said.
AFG announced yesterday that its existing white-label product had experienced a fall in market share between November 2013 and October 2014, from 3.3 per cent to 1.9 per cent.
[Related: Advantedge reduces variable rates to 4.63pc]
