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Resi franchisees have agreed to adopt Yellow Brick Road branding on their shop fronts, following its acquisition last year.
The YBR brand will now be attached to 19 Resi shop fronts starting from next week, with the completion of the project by the end of June, according to a statement from the listed wealth manager.
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“Resi franchise owners have agreed to operate under the Yellow Brick Road brand which allows them to capitalise on our nationwide marketing and lead generating activities – television campaigns through to grassroots activations – planned for July onwards,” said YBR executive chairman Mark Bouris.
“Resi has a great reputation built up over almost 30 years – many of the business owners have served their local communities for more than a decade. That trust and local recognition combined with Yellow Brick Road’s national brand awareness is a powerful combination,” he added.
Resi branches will now have access to additional services as part of the rebrand, including YBR financial advice, the statement said.
[Related: Low rates drive big growth for YBR]
