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The FBAA has labelled its campaign to recruit young talent “a big winner” after processing more than 1,000 student membership applications.
Chief executive Peter White said he was not surprised by the campaign’s success, which commenced in November last year, and is off the back of the FBAA’s partnership with student organisation Student Edge.
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“We have been proactive and committed to this cause, doing promotional videos targeting students and promoting broking as a rewarding career path,” he said.
“Digital media is the way to reach the younger generation. Our videos are cool and professional and delivered by brokers in their mid- to late twenties. We touched a nerve with them about just how exciting a career it can be.”
As part of the campaign, the FBAA offered scholarships worth $16,900 to high school and university students, with recipients receiving a two-year education program that includes study at Australis College as well as professional mentoring.
Mr White told The Adviser at the time of the campaign launch that the association wanted to help regenerate the industry.
“This is about bringing new blood into the industry, which has a lot of people ageing and close to retiring,” he said.
“We want them to look at this as a professional industry. Most high school and uni students have probably never heard of finance broking, so this helps to put it on the radar.”
[Related: Where will new brokers come from?]
