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Liberty Financial has launched a direct-to-consumer branding and advertising campaign in a strategic move to support mortgage brokers.
Liberty’s national sales manager, John Mohnacheff, said that never had it been more important for the lender to raise its profile with consumers than in today’s hot property market.
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“With banks continuing to restrict their lending appetite and consumers needing alternative lending solutions, Liberty is fast becoming the lender of first choice for consumers in the know,” Mr Mohnacheff said.
“By increasing the awareness of our brand, and educating consumers about our diverse range of products, we want to make the job of our business partners easier.
"We want them to be spending less time explaining who we are and more time focusing on doing the things that matter most – like getting on with business,” he said.
To coincide with the launch of the new campaign, Liberty has also designed a new website, logo and new customer tools which provide more detailed insights into indicative customer borrowing capacity and suburb by suburb property index metrics.
“Liberty’s unique lending capabilities are well embraced by advisers and brokers nationwide,” Mr Mohnacheff said.
“By communicating more broadly to consumers and small businesses, we’re reinforcing the message that more people can ‘get financial’ with Liberty.”
[Related: Liberty rolls out latest CPDone software]
