Login
ISCOVER
An experienced mortgage professional has embraced philanthropy in a bid to make a difference and give back to the community.
Classic Finance’s Nancy Youssef, who founded the MFAA-approved Classic Mentoring program four years ago, shared with The Adviser her thoughts on why philanthropy is an important part of a mortgage broking business.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
“I think it’s good for our clients to see that there’s a human element outside of the profits,” Ms Youssef said.
“It’s [also] great for our team because we feel like it’s provided our business with a purpose around social responsibility.”
Ms Youssef said Classic Finance hosts a ball every year to raise funds for the Human Kind project, an organisation that aims to create change through social innovation.
“Last year, we raised $50,000 for the project from one night, and we’re putting our next ball together at the moment,” she said.
“It’s something that we’re very passionate about, and with our efforts and our fundraising, it’s helping communities around the world and [we are] working towards helping achieve the target of ending world hunger in 2030.”
Ms Youssef said that brokerages are focused on growth and it is easy to forget that companies are well-placed to drive change, adding that customers connect more with businesses involved in causes.
“It certainly opens up a lot of opportunities and inquiry from people who want to deal with us,” she pointed out.
“We don’t do it purely to get business out of it but it’s just something that organically happens anyway, just by the fact that you’re meeting more people and putting your brand out there.”
Ms Youssef’s efforts have also resulted in her business receiving multiple accolades, with Classic Finance recently crowned NSW state winners of the Community Champion Award at the MFAA Excellence Awards.
[Related: Award-winning broker shares top tips]
