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CRM platform FinPal is looking to bridge the data gap between financial planners and mortgage brokers.
The FinPal software is designed to increase overall efficiency for financial service providers, and serves as yet another example of the industry’s increasing reliance on new technologies.
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FinPal CEO Stephen Handley said that the incorporation of broker-friendly software is a natural progression for the business.
“There has always been significant overlap between the worlds of financial advice and mortgage broking,” the CEO said.
“Building a capable software system is all about the data. Because data required for advisers and brokers is almost identical, it is relatively easy for us to add support for the lending industry.
“The initial release will focus on automated workflows and support for mortgage commissions. Data specific to the mortgage industry will also flow through to existing features like our client portal and document generation system.”
The software uses the Microsoft Dynamics 365 CRM System, which runs alongside Office 365 and includes features such as client portal, revenue management and document generation.
Mr Handley is confident that the technology will enhance the customer experience by putting an end to “disconnected” and “disjointed” business operations in the financial services industry.
“Over the last few years, we’ve seen an increasing effort to integrate these services and offer consumers a one-stop shop. Unfortunately, the integration generally stops at the sign on the door,” the CEO explained.
“Because advisers and brokers use different, disconnected software systems, sharing of information is still very much a manual process, resulting in a disjointed client experience.”
FinPal is planning to expand its service to the lending industry.
[Related: Industry innovators awarded for efficiency]
