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Mortgage aggregator Finsure has entered a new partnership with marketing automation platform ActivePipe, in a bid to make client communication easier for its brokers.
The new partnership will reportedly provide an integration between ActivePipe’s mortgage broker marketing product and Finsure’s new customer relationship management platform, Infynity.
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The deal will provide Finsure’s 1,600-plus brokers with access to “ActivePipe for Mortgage Broker”, the marketing company’s email marketing software which launched in mid-2018 and is designed specifically for brokers to effectively communicate with their client database.
Finsure general manager Simon Bednar said the partnership serves to make database management easier for their brokers.
“Finsure secured a strategic partnership with ActivePipe as it was part of our overall strategy to empower our network of mortgage brokers to work even more efficiently, enhance communication channels, leverage our data, and better serve our customers,” Mr Bednar said.
ActivePipe’s head of mortgage channel, Paul Smith, said he views the partnership as the answer to one of the biggest problems faced by brokers.
“One of the biggest challenges mortgage brokers face [is] that they struggle to stay in touch with people in their database who they’re not actively writing loans for,” Mr Smith said.
“More specifically, leads that need time to decide and customers after their loan has settled.”
Mr Smith also said that he believes utilising automated e-marketing solutions is one way brokers can showcase how they work hard for their clients on an ongoing basis.
“Home loan customers have very short memories and are drawn to businesses that provide content that solves the problems they face.
“What we do is create meaningful and value-driven content and automated campaigns for every customer type and scenario,” he said.
Mr Smith concluded by saying that the company has plans to continue to develop its Mortgage Broker marketing platform.
[Related: Loan Market unveils new lead generation tool]
