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Top 25 brokerage set for rebrand

by Staff Reporter11 minute read
The Adviser

Jessica Darnbrough

One of Australia’s top 25 brokerages has significantly strengthened its broker offering, forming a strategic alliance with one of the country’s biggest mortgage managers.

Yesterday, LJ Hooker announced it would now use National Mortgage Company to fund its custom finance offering.

In addition, the brokerage announced its plans to rebrand the business from LJ Hooker Finance to LJ Hooker Home Loans.

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Speaking about the changes, LJ Hooker chief executive Georg Chmiel said he was excited for the future.

“For years LJ Hooker has been recognised as offering one of the lowest fixed rate home loan options to the market through our ‘white label’ LJ Hooker Home Loans product,” he said.

“The market share of our product is significantly above the industry average, which shows how our finance specialists and real estate agents value the brand and how important the product offering is to our business. With NMC we will be able to enhance our white label program and further grow our market share.”

In support of its anticipated growth, Mr Chmiel said LJ Hooker would soon open a series of strategic LJ Hooker Home Loan Centres across the country.

“The LJ Hooker Home Loan Centres owner-occupiers and investors a one-stop shop for their real estate finance needs.”

LJ Hooker Finance’s Peter Bromley said the brokerage’s white label program provides customers with a real alternative to standard bank service and products.

“This allows LJ Hooker Home Loan specialists to provide customers with a range of funding options under our brand and deliver customers superior service by providing a 12 hour turnaround time on their initial credit assessment,” he said.

National Mortgage Company’s chief executive Steve Dover said the mortgage manager was proud to service and support the LJ Hooker brand.

“A high value service proposition along with unique products makes LJ Hooker Home Loans a serious alternative in today’s market place, and we are excited to be their exclusive service provider,” he said.

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