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Brokers should be looking at the best real estate agents to learn how to create a successful attraction business, according to an industry expert.
Tom Panos, real estate advertising director for News Ltd, said the top agents in Australia put great focus on becoming “the ‘attraction business’ and know the importance of positioning and not persuasion”.
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“Sales has changed: we now live in a connection economy where it’s not who you know, it’s who knows you,” he told The Adviser.
“In this landscape you have to be totally accountable for your brand. Your brand is what people are saying about you when you are not there.”
Mr Panos will share his tips for becoming a top performing business at the 2014 Better Business Summit.
He will also provide brokers with practical strategies to manage their relationships with top performing real estate agents.
“To gain business from agents you need to gain their trust and trust comes from having a conversation, face to face,” he said. “All you have to do is make it easy for them to say yes, and make it easier for clients to get more of you.
“People will forget the words you use but they will never forget the feeling you leave them with and you can’t get that opportunity unless you are face to face,” Mr Panos said.
At the 2014 Better Business Summit, Mr Panos will provide brokers with the tools to build an ‘attraction business’ and reach out to top performing real estate agents.
The Better Business Summit will take place in Melbourne on 20 February, and will travel to Sydney, Adelaide and Brisbane before finishing in Perth of 20 March.
Places to this not-to-be-missed event are sure to sell out. To avoid disappointment, secure you place TODAY!
