Login
ISCOVER
1st Street Home Loans has credited strong marketing for helping the firm more than double its volumes.
Director Jeremy Fisher said the Sydney-based firm had enjoyed 150 per cent year-on-year growth in volumes during 2013 and had also boosted its broker numbers from seven to 10.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
Online marketing during the past 18 months has played a large role in that growth, he added.
1st Street won the Best Marketing category at last week’s NSW Better Business Awards.
Mr Fisher told The Adviser that marketing campaigns need to be thoroughly planned and last for at least three months to generate return on investment.
The firm had worked hard to build a following on Facebook, Twitter and LinkedIn, and had outsourced its online search engine optimisation in a bid to climb the Google rankings.
1st Street appears on the first page of results when internet users in Sydney and Melbourne search for ‘mortgage broker’, he said.
“We’ve spent a lot of time and effort on our online space, on our website and social media, and we’re getting some tangible results from that,” he said.
“Google has been the biggest success, with some quality business coming through in the right demographic and in the right target areas. It’s taken a lot of time and effort and dollars to get us up there.”
Mr Fisher said 1st Street’s next phase of growth would come from its financial planning, vehicle leasing and SMSF businesses.
