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ING Direct will offer brokers more cross-selling opportunities as part of its strategy to become the “primary bank” of its clients.
Executive director for distribution Lisa Claes said the lender would focus on promoting its Orange Everyday transaction account and Living Super superannuation product through brokers.
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“We ran a successful pilot of this programme with Orange Everyday last year and we are giving this renewed focus in 2014,” she told The Adviser.
“So, on top of promoting our diversified product range, brokers will have another card to add to their suite of ING Direct offerings.”
Ms Claes said brokers generated 85 per cent of ING’s retail home loan portfolio and were integral to its success as a branchless bank.
ING announced yesterday that it had posted a net profit of $271.5 million for the 2013 calendar year, down from $276.2 million in 2012 and $304.3 million in 2013.
“ING Direct has been strengthening its balance sheet for the past couple of years by growing customer deposits in a highly competitive arena and maintaining strong growth in branded mortgages,” she said.
“This approach has come at some cost; however, it has created a strong platform for future operations.”
ING also revealed that it had retained its number one position on the Net Promoter Score, which measures how likely customers are to recommend the bank.
