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One brokerage has revealed plans for an ambitious lead generation website after being recognised as one of Australia’s best small businesses.
Full Circle Financial Group was one of six nominees for the Small Business Award in the Victorian section of the Telstra Business Awards.
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Another 35 finalists were named by the other states and territories.
Director Garry Pesochinsky said Full Circle would launch an information-rich website next month after 18 months of development.
“Our vision is to build a kind of Wikipedia in the financial space. It’s all about information, because our society is all about information,” he told The Adviser.
“What’s interesting is that Google now is all about information – they want people to have a lot of articles and videos rather than links back to their site to get a high ranking on Google.”
Mr Pesochinsky said Full Circle had high hopes for the lead generation website, which is designed to position it as a thought leader.
An online marketing specialist has been hired to oversee the website and build traffic, he added.
Mr Pesochinsky said the Telstra Business Awards nomination was due recognition for all the innovative things the Melbourne firm had done during its nine-year history.
One of the key elements in Full Circle’s “very systemised” strategy is a paid membership program, with clients given annual financial goals that are monitored by staff, he said.
Mr Pesochinsky said expansion was also on the agenda for the 21-staff business, with plans to open new offices from early 2015.
The first will probably be in regional Victoria, where Full Circle already has clients, followed by Sydney, he told The Adviser.
[Related: Full Circle offers MCG box to clients]
