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Australian Credit and Finance has announced it will launch a new online brokerage inspired by transport company Uber and accommodation website Airbnb.
Click Loans is scheduled to launch between March and April this year, and will allow customers to search and apply for loans online while still providing additional communication options such as email and SMS.
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David Hyman, managing director of Australian Credit and Finance, said the new venture was in response to changes in technology and consumer attitudes.
“Consumers have become used to platforms such as Uber and Airbnb which have changed the delivery of products and services to them,” he told The Adviser.
“We really saw an opportunity with Click Loans to communicate with people about their loan application in a way that they’re used to by bringing a great online experience in a very simple and easy fashion.”
Mr Hyman said many of his customers are already using online mortgage providers to compare mortgages, but are not satisfied with their level of personal service.
“We want to take all the good things that loans.com.au and UBank are doing in terms of making the process online, but keeping that personalised service and making sure that consumers have always got a contact point regardless of which medium they’re using to get a home loan,” he said.
Mr Hyman is still a believer in face-to-face broking, with Australian Credit and Finance recently raising $6 million to help support its expansion from 90 to 180 staff.
“The market definitely still has an appetite for dealing with brokers in person – there are consumers out there who would never deal with a broker online,” he said.
“We’ve got a very large face-to-face workforce at ACF, and we’re growing that in 2015.”
[Related: Brokers who shun digital risk becoming ‘invisible’]
