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One of Australia’s leading broking groups announced a national rollout of its new white-label product suite with Advantedge Financial Services yesterday.
The launch of the AFG Home Loans Edge range to the group’s broker network comes after a pilot program late last year.
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AFG said the new product range offers straightforward home loan products at competitive rates, and are an extension of AFG’s existing white-label range, with full back-office services to be provided by Advantedge.
Advantedge general manager of distribution Brett Halliwell said the firm was delighted to be partnering with AFG to offer the new suite of products following the “overwhelming amount of positive feedback received from brokers”.
“With white-label products increasingly becoming a key pillar of the broker offering, we are seeing stronger demand for access to Advantedge products and services, which we believe times well with the expansion of our product range with AFG,” he said.
“We predict strong growth for the white-label market as a whole in the coming year, as white-label loans evolve to become a major competitor in every aggregator’s lending panel.”
Mr Halliwell said Advantedge will continue to work with AFG in the months following the rollout to ensure all brokers are fully accredited and comfortable with offering the new products to their customers.
[Related: AFG processes $280 million in a day]
