Login
ISCOVER
A Sydney-based broking group has developed a ‘one-stop research tool’ to generate more leads from Chinese borrowers.
The mortgage comparison website www.chengdai.com.au, which has been developed by N1Finance, is designed to remove language barriers for Chinese-speaking borrowers searching for and comparing lenders, as well as offering greater transparency on the costs associated with every product.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
N1 Finance managing director Ren Wong said that while educated local Chinese speakers understand English well, they still prefer speaking in their first language when it comes to talking about financial matters such as home loans.
“In developing this website, we wanted to create a comprehensive solution,” Mr Wong said. “Many people are too busy to speak with banks, and each lender often has its own niche policy that requires research.
“This site makes this information more accessible and offers a one-stop research tool for Chinese buyers looking for financing.”
According to the brokerage, the website is likely to initially attract 400 unique visitors per month. However, it said this number is expected to increase quickly, with about a million people with Chinese heritage living in Australia.
“We believe this is a huge opportunity for the website locally and will aim to capture an overseas audience over the longer term, but building out scale locally will be the key,” Mr Wong said.
“We plan to do this through the website’s unique platform, which will offer property agents with Chinese clients incentives to refer customers through a website.
“By partnering with property agents our referral network increases, but also offers those agents with Chinese clients a simple solution for financing and removing the language barrier.”
[Related: Comparison website to drive financial literacy program]
