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LJ Hooker Financial Services has beefed up its presence in Victoria and Western Australia by entering a strategic partnership with Southern Cross Broker Network.
According to LJ Hooker Financial Services general manager Peter Bromley, the partnership is a positive initiative for the company, as it will allow them to grow their mortgage broking services beyond their current core of 150 brokers.
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“Our aim is to have a broker operating in every LJ Hooker real estate,” Mr Bromley told The Adviser.
The partnership, which was first discussed in November last year, will see Southern Cross brokers adopt the LJ Hooker brand in Western Australia and Victoria.
According to Mr Bromley, LJ Hooker will integrate a large percentage of Southern Cross’ team of 60 mortgage brokers.
“We have approximately 30 offices in WA and almost 60 offices in Victoria. While a lot of these offices already have brokers in them, there are gaps and our partnership with Southern Cross will help fill that gap,” he said.
“This partnership is ideal because both companies operate under the PLAN Australia network, so from a systems perspective, integrating the two companies is easy.”
Although the exact specifications of the partnership have not yet been disclosed, Mr Bromley said future mergers and acquisitions with other companies were likely to occur in the not too distant future.
