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Pepper has unveiled a new initiative that will see its brand refreshed and its retail consumer lending name evolve to ‘Pepper Money’.
The ASX-listed group is seeking to communicate clearly to consumers and business partners what Pepper stands for, and what it does, in a way that is easily understood.
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For the third-party channel, it means that brokers can introduce Pepper Money products, confident in the knowledge that their clients have a greater awareness of Pepper Money and what it can offer them.
In The Adviser’s latest Third-Party Lending Report – Non-Bank Lenders, one of the most common comments from brokers was the need for greater awareness of specialist mortgage providers.
Mario Rehayem, Pepper’s director of sales and distribution, said the group had received feedback from brokers that clients didn’t know what Pepper did or stood for.
“People queried whether we were a takeaway restaurant or a hotel chain,” Mr Rehayem said.
"Adding the word ‘money’ to our brand clears up any questions about what it is we do. Pepper is who we are, money is what we do.”
Mr Rehayem said Pepper remains more committed than ever to providing tools to its broker network to help them explain the Pepper story to their customers.
The new branding has been developed to reflect the things that employees, business partners and customers value, and demonstrate the value Pepper can provide in return over the long term.
“For Pepper, this is more than just a logo change. This evolution brings the brand to life through everything it does,” Mr Rehayem said.
“It represents how Pepper does business and guides our interactions with our customers, business partners and employees. The new consumer brand will support Pepper’s ever expanding range of finance products including residential mortgages, auto and equipment loans and unsecured personal lending.”
According to its latest annual report, Pepper has relationships with approximately 8,000 accredited brokers.
[Related: Specialist lending the Pepper way]
