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Through a range of features, a newly developed web platform and iOS app aims to ‘bridge the gap’ between the convenience of online lenders and the customer service of mortgage brokers.
The Dynasty Financial app aims to enhance the traditional broker-client relationship by providing consumers with access to a range of lenders, products and guidance.
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According to Dynasty Financial’s finance broker Jay Jones, the system is built to be intuitive in allowing consumers to provide documentation via upload or smartphone cameras, complete portions of an application online and receive in return a comparison of potentially suitable lenders and products.
“The app is trying to bridge the gap between the convenience and accessibility of online lenders and the great guidance and service of the traditional mortgage broker relationship,” Mr Jones told The Adviser.
“It’s all within service times they could not achieve through a conventional interview process,” he emphasised, adding, “we work within our customers’ preferred methods of communication [such as] email, text, phone, face-to-face and Skype”.
“By being the midpoint between an online only lender and a traditional mortgage brokerage, we’ve been able to remove process inefficiencies and provide amazing customer experiences from start to finish,” he said.
Further, Mr Jones explained that an update of the system which is in progress and due for release soon will allow repeat customers to ‘clone’ and resubmit applications, only updating information as required.
“The app has some additional functionality in relation to status updates and “preferred communication updates” allowing users to contact us at the push of a button for a status update via their preferred communication method,” Mr Jones added.
Mr Jones said that while it is a work in progress, the app and web platform are live and already form part of his business’ daily processes.
[Related: Award-winning broker to speed up turnaround times with new app]
