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Following a record month of sales in July, an up-and-coming brokerage shows continual growth with the opening of a new office last month.
Speaking to The Adviser, director of Peasy Joel Wyld explained that the brokerage has been going from strength to strength, with a record month in July and the launch of a new, second office in Kellyville.
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Nova Avakian has been made principal of Peasy’s new office and has said that the company has plans to expand further in the near future. He commented: “As Sydney grows we want to be in the next growing area, so Peasy will be continually opening up as Sydney expands.”
For brokers who are looking to expand their business, Mr Wyld emphasised that it’s critical to distil the business’ identity and hone in on that.
“If you can find out what you represent, what’s important to you as a business and then really focus on that, then I think that’s a good way of growing.
“People then start to identify your business with that particular type of thing that you do, and you’ll attract that kind of business rather than trying to target everything,” he explained.
Mr Wyld also highlighted that he believes the mortgage landscape is “changing quite drastically in terms of digital disruption”, making it increasingly important to specialise in a particular field.
“Focusing on what you’re really good at is very, very important — rather than casting a wide net you should really find your niche and target that,” he said.
Mr Avakian told The Adviser that when expanding, it is important to target growth areas and consider how to get involved with the community.
“Each area has its own importance, for example in this area, football is still a very big part of families’ lives, so you want to be involved in those sorts of things,” he explained.
“We support different sporting clubs; we get involved in each suburb we’re looking to open into. Always giving back to the community is important."
Mr Wyld said that Peasy is hoping to recruit more brokers and open more offices in outer-city suburbs.
[Related: How brokers can improve their image]
