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50% of new-to-industry brokers fail in the first 18 months

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The Adviser

Around half of all new-to-industry brokers don’t make it through the first 18 months of business, the Finance Brokers Association of Australia has revealed.

Speaking to The Adviser, the FBAA’s Peter White said that although the membership body had seen an increase in new-to-industry members in recent years, there was a high failure rate too.

He said: “We see it first hand in our membership. Of the new-to-industry members, about 50 per cent of them don’t make it in the first 18 months of business.”

According to Mr White, a big barrier for many new brokers is supporting themselves while they find their feet.

 
 

He said: “The challenge in the marketplace is that it's a commission-based role. Anybody entering the industry for the first time needs to ensure that they have some sort of capital backing behind them to support them through their first three, six, nine months whilst things get up and running.

“They have to outlay money on things like costs of licencing and registrations, equipment and motor vehicles, petrol, mobile phones and laptops, and all that sort of stuff you need to get yourself going.”

He added: “You can't walk into this industry with empty pockets. So whether you've got family backing or personal asset backing, you need to have something to make it work.”

However, Mr White said that despite the high failure rate, things are looking up in the industry, as aggregators are increasingly “lifting their game on mentoring”.

“This really is their gig now. You've got lots of academies and support structures now that are specifically mentoring to ensure that the people they bring on board will make it and be successful. They've invested a lot of money in these people and they have the biggest risk at the end of day, outside of the individual, because they've spent all this time training and looking after the new brokers and helping them with their business. So, if these brokers don’t make it in the industry then the aggregator has lost a huge amount of money.”

He added: “The market is changing, and evolving in a very positive way to look after these new brokers. I suspect we'll see a succinct decline in the number of people leaving the industry because they don’t cut it in the last 18 months because of this.”

 

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Comments (17)

  • I support the concept of a mentor, but when new brokers have to pay a mentor large amounts of money for two years from their limited income, it makes it very difficult for the new broker. Glad I started before the mentoring system came into play
    1
  • Mark in Cremorne, The reason there is a 50% fail rate with new brokers is because of current broker market share. At around 51% penetration, most new leads say they already have a broker connection. So the number of leads that will be converted to submissions is becoming harder. Established brokers won't see any problem with this, but new ones will fall away unless they have financial backing for at least the first 12 months.
    0
  • 50% within 18 months is low it is much more than that,because new brokers have to pay commission to mentors/aggregators. plus aggregators charge them monthly for use of their software.mentors/aggregators never help them to generate leads.Generate leads is difficult for new broker due to stiff competition from old brokers and other practices introduced by these established brokers in the market.
    2
  • Barriers to entry are not high because the job isn't difficult. Just shop the client's finance requirement around to whichever lenders are on the panel and job done. Residential lending isn't hard because brokers don't make decisions about whether the finance gets approved or not.
    0
  • I'm a new broker, and have been in the industry for several months. I must say that the comments here are incredibly helpful. Its important to have realistic expectations on initial income, and to be able to weather the bad months of low income. Thanks!
    0
  • 50% within 18 months is probably low compared to the percentage of small business that fail within the first 2 years
    0
  • The MFAA has a much lower rate of drop off as we have a solid commitment to mentoring and work with many of the aggregators to support these programs some even use the new MFAA model. Our BDM’s run new entrant work workshops and business plans to ensure greater success and we produce reports like our Young Professionals that assist the industry better manage these new brokers. We offer free marketing tools and service that reduce business costs that really helps. We also insist on a higher education that required by ASIC as we believe this will build greater good will with the consumer and regulator and better prepares young brokers. We have a real commitment to this segment of our industry.
    0
    • Pity you don't have the same commitment to those long term members that helped build the MFAA to ensure it can pay 25 people and the board to support new to industry. Talk about one sided.
      0
      • MFAA members are getting quality representation with the regulator in our monthly meetings, our commitment to Govt Advisers to get the right connections and free tools to support marketing activities. We are the first with broadcast PD days to support regional brokers, cheap website tools like our calculators at $99 pa and free content to support websites and free education webinars. Happy to have a conversation if you are a member on other such initiatives so call me on 0438655046
        0
  • <p>Well said</p><p>Interesting to see if the MFAA has the same level of drop-off for new to industry brokers given their education requirements are / were different?</p><p>I've been on a few aggregator junkets in my time and would prefer to see this money spent on education and training for new brokers, which can only make our industry stronger.</p>
    0
  • <p>This has NOTHING to do with delayed settlements</p><p>Delayed settlements have been happening since the dawn of time. If you have enough in your pipeline, when you get paid commission isn't an issue, its just part of the job.</p><p>You need to factor this into your business plan when you start the job, and ensure that you have enough cash flow to get you by in your first 6 - 12 months.</p><p>How you manage your customers expectations, and how you manage the delays is what will ensure your success in this industry.</p>
    0
    • Calm down, calm down, Adam - my opinion is just a valid as yours or anyone else's. Pontificating as to what "you need to factor" is all well and good, but not practical with a gap of 6 month in cashflow. And please, let's have less of the cliches - managing expectations has nothing to with a delay in settlement and getting paid when you expect.
      0
  • <p>It doesn't help with the seemingly "laissez-faire" attitude towards settlements. Many a purchase has been delayed due to lawyers unable to settle or in the case of refinance, the previous bank taking a ridiculous amount of time to discharge the loan. As I say to my customers, "squeaky wheel gets the oil". However, delays in settlements or discharging of loans has an effect on how quick the aggregators receive commission, which has a knock on effect on when the broker receives their money. Consider this scenario, settlement due on 30th September - gets delayed until Oct 4 (Public holiday on the 3rd) - instead of the broker receiving commission in the October commission run, they need to wait until November. Many aggregators pay on/around the end of the month. Therefore a payment due in October for a settlement at the end of September is now not paid until November - which could be, as long as 60 days later. With technology today, surely as soon as an aggregator receives a commission they should pay it immediately to the broker - that could be one practical way to help with cash-flow of brokers.</p>
    0
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