Login
ISCOVER
An experienced mortgage professional is in the process of designing his own customer relationship management system, which will double as a work flow and lead generation/management tool.
Unique Finance Services’ Vishal Gupta was inspired late last year to create his own CRM platform after attending The Adviser’s Better Business Summit.
To continue reading the rest of this article, please log in.
Looking for more benefits? Become a Premium Member.
Create free account to get unlimited news articles and more!
Looking for more benefits? Become a Premium Member.
“I was not really a fan of digital marketing because I used to think that [in person] communication is better, but after the summit we realised digital marketing is essential and therefore have gone on to generate our own CRM,” he explained at the time.
“We plan to gain the benefits of clearer client loan application status tracking, better reporting to manage our business efficiently, safeguarding business intelligence and data integrity, and being able to follow up on scenarios where it is easy to lose track if your business doesn’t have a CRM system [that covers aspects] like enquiries, off-plan transactions [and] pre-approvals,” Mr Gupta said.
Speaking to The Adviser in an update, the director of Unique Finance Services said that the platform’s development is progressing, and is in the last stage of its user acceptance phase.
Mr Gupta says he anticipates the platform will be implemented by the end of the year and will eventually be expanded to be available on the company’s desktop PC’s as well as mobiles “to make brokers’ lives easier”.
He also explained that the platform will include different tabs for prospective leads as well as a database for clients in the “pipeline” which will give brokers an indication as to which leads they can follow up.
“It’s very easy to use, and it’s basically an extension of a notepad that is actually very centralised to make sure you can track all your leads, track all your work in progress, and after-sales service after settlement,” Mr Gupta elaborated.
For brokers who are contemplating developing their own CRM for their business, Mr Gupta highlighted that it’s important to firstly consider what sort of clientele the brokerage services.
“Do you have repetitive clientele, or do you have clientele with whom you do business once and never see again?
“If you have clientele who come back to you all the time, it’s important to keep a simple database … if you have a small CRM you can always keep track of your existing clients who are coming back to you all the time.
“It’s very important for a small brokerage to have a small CRM for their own use rather than relying on an aggregator’s one, especially for marketing — it’s very, very important. But it all depends on the business’ needs,” he concluded.
[Related: New technology helping to create scalable brokerages]
