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A leading broker has revealed his top tips for brokers looking to make the most of their digital marketing strategies on Facebook.
Speaking at The Adviser Bootcamp Digital Marketing in Brisbane on Tuesday (22 August), Tom Uhlich, mortgage broker and founder of Boss Money, said that he finds it “easy” to write at least five loans a month through Facebook.
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Mr Uhlich said that he believed websites were “dying a slow death” but that Facebook was still very popular.
He explained: “I don’t think a lot of people use websites as much as they used to. Google is fine, but you are competing with your Aussies and CBAs who are paying so much per click, so it’s pretty hard to get on the first page [of Google].
"So, I look at Facebook now, as when people ask their friends for a recommendation for a mortgage broker, they will get 10 or 20 names from their friends. In my eyes, that's where it’s all going. Everyone thinks Facebook is going to go away, but I don’t think it is.”
However, the Brisbane-based broker said that it took him a long time for the benefits of marketing on Facebook to “click”.
“When I started, it was just about cold calling and going around to people’s houses and I was a late comer to Facebook. I hated it. It drove me crazy at times, until a client asked me whether I was on Facebook, and I said no. They said: ‘Oh, I was going to write you a testimonial'.
“And that's when the penny dropped for me. I thought: ‘Wow, this is someone who is going to write me a testimonial and all their 500 friends will see that on that day, and I could rehash that testimonial over and over again.' So, their friends are seeing 'Tom's great, Tom's great' over and over again and that's a new world for brokers.”
Mr Uhlich revealed that if he does a Facebook ad, or boosts a post, it could bring in 40 leads, of which five could be deals.
“Through Facebook, I could easily write five deals out of it a month, easily... For example, with all these headlines about CBA, I shared a story recently and had three people contacting me asking me to look at their loan. That takes maybe five minutes and costs $5 in a boost.”
The Boss Money broker also revealed another tactic, where he will visit the major banks' Facebook sites and if there are customers complaining about their home loan, he will message them asking them if they want him to look at their home loan.
"It's called phishing," he explained. "You can go in and start talking to their clients who are [annoyed] with their bank and ‘friend’ them and message them asking if they want me to look at their home loan."
He added that he also posts frequently on Facebook, but ensures that he just does one business article followed by six other articles, to ensure people are still engaging and engaged.
He concluded: “I’ll do a monthly email to everyone and make it interesting, but I stick more on Facebook. I've just found better results via Facebook.”
Find out more digital marketing tips and tricks at The Adviser Bootcamp Digital Marketing 2017.
Visiting Sydney on Thursday, 24 August, and Melbourne on Tuesday, 29 August - the day showcases how brokers can create compelling content that will place them to the top of Google's search results along with the best tips for forming social media and business growth strategies.
The Adviser Bootcamp Digital Marketing 2017 will provide brokers with all the tips and tricks they need to know to develop a plan that can grow their sales and boost their brand.
It will teach brokers how to implement quick and effective low-cost strategies to attract more business, master the basics of SEO, get a glimpse of what success in digital marketing looks like, and discover partners that can help formulate efficient digital marketing strategies.
The full agenda for this one-day event is available at The Adviser Bootcamp Digital Marketing 2017 website.
[Related: ‘Delivering value’ the key to a successful social media strategy]
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