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By: Staff Reporter
Australian Life Insurance unveiled at the MFAA national convention in Melbourne today a new brand identity ‘Ali Group’ plus a raft of new broker tools.
According Ali Group’s executive chairman Huy Truong the new brand and broker support tools underpin the business’ core strategy of developing brokers to directly provide mortgage protection.
The tools – which include a sales brochures and marketing videos that brokers can play on their laptops focusing on the need for protection as well as client scenarios and testimonials – have been created to further integrate mortgage protection in their sales process, Mr Truong said.
“We’ve used the last 12 to 18 months to listen to our broker partners and understand the challenges they are facing in their businesses. While the overall appetite for adding new revenue streams is strong, we’ve realised that brokers need greater support in order to offer mortgage protection and drive business growth,” he said.
“Adopting our new identity highlights the faith we have in the mortgage broking industry and our commitment to the ongoing development of mortgage brokers in the service of their clients,” he said.
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