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ISCOVER
By: Belinda Luc
The MFAA is set to reinvigorate its brand by launching a new company logo and consumer campaign.
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Speaking at the MFAA convention in Melbourne yesterday, MFAA chief executive officer Phil Naylor said the $1.4 million campaign, which will be rolled out over the next few weeks and months, will "help make MFAA accreditation the most sought-after credential in mortgage broking”.
“We will be changing the MFAA logo to a promotional logo that reflects a ‘stamp of approval’,” Mr Naylor said.
“It will help brokers understand that by dealing with an MFAA Professional Credit Adviser, they are dealing with a broker they can trust.”
The new logo is designed to increase public awareness of MFAA members as professional credit advisers. It will be emblazoned with the slogan “MFAA Approved Broker: education; experience; ethics”.
Mr Naylor said the consumer campaign, which will be launched over a range of mediums, including print and radio, will be hard hitting and state “before you sign... choose an MFAA approved broker”.
The MFAA will also issue members with new logo kits containing information and promotional material associated with the new campaign.
MFAA president Joe Sirianni supported the new consumer campaign move, saying it will help raise the bar in the industry.
“The MFAA is committed to enhancing, recognising and promoting the role of MFAA accredited mortgage brokers as professional credit advisers,” Mr Sirriani said.
