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‘Vast majority’ of brokers reaccredit with CBA

8 minute read
The Adviser

The major bank has finished its reaccreditation process for “inactive” brokers and will now begin contacting brokers who will no longer be able to write loans with the bank.

Earlier this year, the Commonwealth Bank of Australia (CBA) revealed that it would be bringing in a new e-learning requirement for brokers that had not settled a CBA loan in the past year.

In May, the bank built on its accreditation changes for brokers by updating its accreditation policy for inactive brokers (those who had not settled a CBA loan in more than 12 months).

The new policy required inactive brokers to take an “e-learning course” that detailed the bank’s current products and eligibility criteria.

 
 

The online course aimed to give brokers a “refresher” on CBA policies and processes and included a series of questions that needed to be answered correctly before a broker could become reaccredited. Brokers were given two months in which to complete the course.

At the time, CBA’s executive general manager for home buying, Daniel Huggins, said that the move was being brought in as the bank had previously seen that “brokers who write very little volume with the bank are unfamiliar with [its] systems and processes”, which can lead to “poor customer experiences and outcomes”.

Applications from inactive brokers also take longer to process and require checks to “ensure they meet [CBA’s] regulatory obligations and standards”, Mr Huggins said earlier this year.

He added: “Our new e-learning training is another example of our commitment to driving good consumer outcomes.” 

Although the bank has not disclosed how many brokers undertook the training, it has now revealed that the “vast majority” of brokers that were contacted to undertake the course within the 60-day time period have done so, and that their accreditation has been renewed.

It told The Adviser that, as of this week, the bank will be contacting “inactive” CBA brokers who did not complete the e-learning course to notify them that they will no longer be accredited to write loans to the bank.

A CBA spokesperson said that it “recognise[s] mortgage brokers as a key channel for customers who are looking to purchase a home” and that both the bank and its customers “need to be confident that the brokers [they] partner with have the ability to provide home buyers with the right guidance on [CBA’s] products and services”.

The spokesperson continued: “It is important that our brokers understand their regulatory obligations, as well as our policies, systems and processes, so that they can deliver great customer outcomes.

“Our brokers are not required to write a minimum number of loans in order to retain their accreditation with the bank. We understand that a broker’s role is to provide their customers with a loan that suits their needs and objectives. And, in some cases, a CBA product may not be the ideal solution for the customer’s unique financial needs.” 

The statement provided to The Adviser went on to highlight that brokers were given “more than 60 days to complete their e-learning” and that, during this period, the bank “actively communicated with these brokers and their head groups”. 

“As a result, we are pleased to say the vast majority of brokers have now successfully completed their e-learning. For those who chose not to complete their e-learning by the deadline, they will soon receive a letter outlining next steps,” the spokesperson said. 

Brokers that have not submitted any loans to CBA in the past year and have not completed the course will now receive a letter from CBA stating that they will no longer be accredited with the bank. 

The letter will include a notice of revocation of authority to act.

It will read: “We understand there are lots of reasons why you may have chosen not to complete the e-learning and maintain your CBA residential mortgage broking accreditation. However, we want to take this opportunity to thank you for your support of the Commonwealth Bank in the past.

“We value the broker proposition and the great customer outcomes you deliver every single day.

Acknowledging that some brokers may have not been able to undertake the e-learning due to exceptional circumstances (for example, extended periods of absence such as maternity or sick leave), CBA has stressed that brokers can still re-apply for CBA accreditation.

Further, the bank has said that should any brokers receiving the letter believe they have received it in error (for example, if they believe that they have completed the training), they should appeal the decision to their aggregator/head group or contact CBA directly as soon as possible.

[Related: CBA updates lending policy and broker accreditation requirement]

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Comments (8)

  • Lodging with CBA is automatically a poor consumer outcome because they take forever to process and settle loans and are therefore automatically excluded from my recommendation although they are included to show how poor their products are in comparison reports.
    1
  • I lost my CBA and WBC accreditation around 2009 as a result of not giving them enough applications. I am not going to give a Bank deals if the customer does not want to deal with them or they do not have the best product that meets the customers requirements. The CBA has always had an ego problem in that they think they are the best and no one can match their products. I remember that when I started broking in 1999, the CBA had signs in their branches saying do not deal with brokers as they charge fees.(This was not the case). As an ex CBA staffer with plenty of lending experience (had a DLA under their old system where loans managers could approve loans up to their approved limit) the bank gave us a carton of WA wine to sway us to lodge applications with them, I have not lost any business by not lodging with CBA or WBC. I have actually gained business through refinancing their loans.
    0
  • I only did it so I can maintain existing clients - they get none of my new business.
    0
  • Fairly typical response from CBA to think that if a broker is not submitting loans to them then it must be a broker problem, therefore, re train/accredit. Reality is your offering is not compelling to clients, your reputation is not that great. Brokers are not the problem, you are.
    2
    • Not to mention their dilibrrate rubbish service times that will obviously never improve as they do all they can to destroy the service proposition that a broker offers . You risk losing your client if you write a cba loan , so why would any sane broker do so????. Unfortunately my aggregator has recently been purchased a subsidiary of this rabble , but there is no way I will send cba a deal , unless I'm dragged kicking and screaming by a client , or j lose the deal which thankfully is very rare
      1
  • Another kneejerk reaction by CBA. I hope other banks will not follow this bad initiative which will further burden already stretched workload of brokers. If banks are genuine in their intentions, they should stop all "volume based" incentives including preferential treatment they offer to brokers who write larger volumes with each lender (ie "Silver, Gold, Platinum status etc). These business practices are not serving the "best interest" of the client and they are anti competitive. I urge our industry bodies and committees to take up this issue.
    5
  • A refresher on 'CBA policies and processes' - 'to drive good consumer outcomes'. Negative, it was a refresher on product, ultimately to maximise shareholder returns.
    2
  • Further demonstrating that their toxic attitude towards brokers continues , what a total waste of time completing this garage was , only did so as a client was adamant that their refinance was to go to cba . That was my first one for years and hopefully the last one ever . 15 days for the application to be picked up , disgracefu form l from cba
    1
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