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The branding of Rebecca Jarrett Dalton’s mortgage broking business Two Red Shoes cannot be disputed as she attends every client meeting wearing exactly that – a move that she says breaks the ice, gets the conversation started with her clients, and mirrors the attitudes and branding of her business.
In this episode of the Elite Broker podcast, Rebecca joins host Annie Kane to discuss the importance of strong branding, how she is standing out from the crowd as a broker, and to reflect on her role as a board member for The Haven – Napean Women’s Shelter.
Rebecca will also share:
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- How she has built a tech-driven, automated business model
- How she balances motherhood with her business objectives
- The importance that she places on sensory acuity in her role as a broker
And plenty more!
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Articles of interest:
Building a brokerage: Technology and marketing
Branding yourself with a unique selling point
How your personality can set you apart
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