Better Business Summit returns for 10th year in 2023

Scheduled to take place across five Australian capital cities over the month of March and run with the support of principal partner National Australia Bank (NAB), the 2023 agenda has been designed to focus on four primary pillars of content to assist brokers with re-engineering their businesses.

These include:

• Lead generation
• Operations
• Technology
• Sales

The Better Business Summit 2023 is aimed at seasoned brokers seeking to run a more efficient and profitable business as well as new brokers searching for inspiration to build their fledgling businesses.

The summit is a must-attend for brokers who want to write larger volumes, build and retain a larger loan book, attract high net-worth clients, master digital marketing to generate more leads, and run an efficient business by using technology.

Operations

In the operations stream, brokers will hear from Jason Back about the top 10 measures they must know to thrive in their businesses, including profitability, business metrics, performance KPIs, and loan writing efficiencies along with strategies for building a team, recruiting the right staff at the right time, business expansion, and the benefits of hiring in-house versus outsourcing.

In another session, Mr Back will focus on the time and cost-saving benefits of outsourcing, the different outsourcing options available to brokers, and how to identify the business functions primed for outsourcing while sidestepping the risks associated with managing and negotiating outsourcing relationships.

Technology

In the technology stream, brokers will discover the latest tools that could increase business efficiencies and streamline front-end and back-end functions and how to select the right tools to suit their business models while avoiding common pitfalls when integrating new technology.

Lead generation

This will be followed by the lead generation stream, where brokers will learn about the latest lead generation propositions and how to develop an internal strategy to harness new business.

They will be treated to keynote addresses by former broker and Trusted Finance director and founder, Rob “Robbo” Roper as well as targeted lead generator and connector coach at Get the Lead, Marg Lange.

Mr Roper — who recently launched a new lead generation course for mortgage brokers using social media platform TikTok — will unpack how brokers could use TikTok to generate leads every month, attract a younger demographic, and convert followers into clients.

Ms Lange will explain how they could increase volumes by selling the same amount but with larger loan sizes. Brokers will learn how to refine their value proposition and position their business online and offline to target high-net-worth clients and what this clientele looks for in a trusted adviser.

Sales

In the final stream, brokers will walk away with essential sales skills and learn about the future of sales to ensure that they remain ahead of their competition.

In these sessions, speakers will unpack the landscape of sales, the traditional sales approaches that are no longer effective, and how to redefine sales strategies to drive “hyper-growth” and future-proof businesses.

The summit will conclude with a session on the art of human negotiation and how brokers can read clients to build an instant rapport and trust to enhance client relationships, question clients to uncover what is not being said, and identify non-verbal indicators to distinguish between truth and deception.

Keynote speakers include Sales Redefined founder and chief executive, Abbie White, and international profile and communications specialist at Human Pattern Recognition, Alan Stevens.

Throughout the summit, attendees can network with their peers at dedicated networking stations and connect with the best and brightest in the broking industry.

Commenting on the summit, NAB and Advantedge executive manager, broker distribution, Phil Waugh, said: “Over the past decade brokers have handled challenges and opportunities ranging from regulatory reform to developments in tech and innovation, the COVID pandemic, and an ever-changing property market.

“In this dynamic environment, customers are increasingly turning to brokers for guidance on their lending decisions, making the role of brokers as trusted advisors all the more important.

“The Adviser’s Better Business Summit and Awards Series gives brokers a prime opportunity to exchange ideas and feel inspired by industry leaders and NAB is proud to have been the principal sponsor of this prestigious event series in each of the past 10 years.

“Every year, the Better Business Summit and Awards Series has grown bigger and better, reflecting the growing professionalism and high standards our industry has to offer — there is always something new to learn and take away.”

The Better Business Summit 2023 will be held in the following locations:

• Brisbane, 2 March 2023, Brisbane Showgrounds
• Perth, 9 March 2023, Crown Towers Perth
• Adelaide, 16 March 2023, Adelaide Convention Centre
• Sydney, 23 March 2023, The Star, Sydney
• Melbourne, 30 March 2023, Melbourne Pullman Albert Hotel

To buy tickets and secure your spot, click here. First-release tickets are selling for $149 (ends 13 January 2023).

Did you know The Adviser premium members go for free? Become a premium member here.

For more information, including agenda and speakers, click here.

[Related: New TikTok lead generation course launches for brokers]