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Every brokerage has its own unique processes and methods that work best for its owner and staff. However, there are some ways to optimise workflow that can help you improve your operations.
High-performing brokers build their business around the customer. They have a clear picture of what their business stands for, what its mission is, and how it delivers an exceptional experience to clients.
When it comes to creating workflows that delight your customers a solid foundation of technology is crucial, but finding the right tools and staff can be a challenge.
Download our guide to win customers and serve them efficiently.
In our guide to Customer Experience and Workflow Optimisation we talk directly to leading brokers such as Christian Stevens, Senior Credit Adviser, Shore Financial, and Hussain Mufti, Financial Advisor, Mufti Finance, to uncover how they’ve been able to build scalable workflows and create customer experiences that drive repeat business.
Here are some tips from top-performing brokers and experts on how to streamline your brokerage's workflow for maximum efficiency and success.
Write it out
Sole traders who work on their own can often recite every step of their process from memory, but many don't write it down. This can lead to confusion and inefficiency as the business grows and new staff are brought on board. Hussain Mufti of Mufti Finance suggests writing down your processes as you go, even if they change over time. This will help you evaluate their efficiency and make improvements, as well as serve as a manual for new team members.
Understand your clients’ behaviour
Data-driven insights can help you refine your workflow and focus on the most important aspects of your business. According to Them Lam, Head of Strategic Partners and Recruitment at AFG, understanding your business fundamentals through analytics is crucial for a high-performing broker and brokerage. Analytics can help you track your pipeline, cash flow and customer demographics, allowing you to make better business decisions. AFG even uses AI and machine learning to predict when a customer is at risk of leaving, so you can take action to retain them.
Do it right
There's no one-size-fits-all solution, but high-performing brokers offer valuable lessons. Kyle Manson of CFC Finance, emphasises the importance of having the right support in place. Whether that means hiring a team of experts or utilising the latest technology, investing in the right tools and resources can make all the difference in streamlining your workflow and achieving success.
Optimising your brokerage's workflow is a vital step in achieving high performance and success. From writing down your processes, to utilising data-driven insights and adapting your offerings, to investing in the right support, these tips from top-performing brokers and experts can help you streamline your workflow and achieve your goals. Remember, an airtight workflow begins with one step, so start taking action today to optimise your brokerage's operations.
Want more tips and insights? Download our guide to Customer Experience and Workflow Optimisation.
If you're interested in our guide to becoming a high performance broker, you might also be interested in the other ebooks in our Better Broker series.
Kickstart your journey with our Better Broker’s Guide to High Performance and discover the foundational insights all high-performance brokers should know.
We show you why the quality and depth of your referral network could be the difference between success and failure in the industry in our guide to building your referral network.
Discover our 8-step plan to take the leap and become a self-employed mortgage broker in our guide to starting your own mortgage brokerage.
We show you how to future-proof your income strategy in our guide to diversifying your business into commercial lending.
Looking for the right support and tools to grow your business?
Contact us for more information about how we can support you throughout your journey.
Remember you can always reach out to Them Lam, our Head of Strategic Partners and Recruitment for a chat here:
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