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Jessica Darnbrough
The MFAA’s consumer advertising campaign has already proved “incredibly successful”, according to Phil Naylor.
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The campaign, which was launched in June this year, was designed to highlight to consumers the benefits of using an MFAA approved broker.
MFAA chief executive officer Phil Naylor said the campaign was designed to be rolled out in three stages – the last of which is set to be rolled out in February next year.
“While we haven’t completed all three advertising campaigns tranches, we can say that we have already had a pretty amazing response,” Mr Naylor told The Adviser.
“We have already seen an increase in the number of consumers going to our website to check and see if a broker is MFAA approved. And I expect this positive uptake to be even greater after we have rolled out the final instalment of the advertising campaign.”
