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The broker association has appointed its first executive for member experience and partnerships.
The Mortgage and Finance Association of Australia (MFAA) has created a new position that will have a focus on “supporting members and developing industry partnerships”.
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Starting 18 September, Melanie Kafka, MyState Bank’s regional manager of NSW and ACT, will take on the new position of executive, member experience and partnerships.
In the new role, Ms Kafka will be responsible for driving the strategic direction and implementation of industry partnerships, as well as enhancing the overall experience for MFAA members and managing the association’s team of state managers.
MFAA CEO Anja Pannek said the role was created as the association looked to improve all aspects of its member experience.
She commented: “I’m looking forward to Melanie joining the MFAA team. She has a deep understanding of our industry and the challenges and opportunities our members encounter and is passionate about driving positive change.”
Ms Kafka brings to the position more than 25 years of experience in the mortgage and broking community, having previously been head of broker distribution at NAB and head of the northern region, NSW, QLD and ACT at aggregator PLAN Australia.
The incoming MFAA executive revealed she was both “excited and humbled” by her appointment to the association.
She said: “This opportunity brings together many decades of experience and I am very much looking forward to working with our members to enhance how their association supports them into the future.
“My focus will be also to hear directly from our members - it is only through feedback we can ensure we put our attention where it’s needed.”
The appointment follows the MFAA revealing mortgage brokers wrote over two-thirds (67.2 per cent) of home loans between the April and June quarter.
At the time Ms Pannek said the industry outlook remained “strong”, with brokers busy writing new loans and supporting those looking to refinance.
She commented: “Mortgage brokers continue to provide essential expertise and support to home buyers, and those refinancing.
“Indeed, our recent member survey showed that the so-called refinancing boom has brought new clients to the broker channel as fixed-rate terms end and borrowers navigate their options in the current economic environment. With over 1 million fixed-rate terms still to end this year and into 2024, this is a huge opportunity for mortgage brokers.”
[Related: Brokers see uptick in new refinancing clients: MFAA]
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