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Learn why brokers are choosing to partner with Bluestone Home Loans, as chief commercial officer Tony MacRae discusses how they help empower their broker network.
Q. When did you start working with the broker channel and why?
Bluestone Home Loans has had a broker-first strategy since its launch in the Australian market in 2000 – providing home loans to Australian and New Zealand borrowers the banks often overlook. Our flexible product range offers lending solutions and makes us the go-to lender for many brokers with non-standard customers.
Q: Why is a strong broker channel important to you?
Brokers represent a majority of the mortgages originated in the marketplace today and we understand that not every borrower fits within the parameters that banks set for prime customers. With this in mind, we strive to be the go-to option for brokers, offering lending solutions that allow us to service more borrowers with different financial situations and needs. This may include those who are self-employed, have imperfect credit, want to invest in property as part of an SMSF, professional investors, or simply looking to consolidate debt.
Q: What does your ideal client look like?
Bluestone’s clients have the same goal as anyone looking to buy a home or invest in property; what makes them unique is their situation. Our products are designed to help a wide range of situations that banks often won’t deal with or make it hard to deal with. We assess every application on a case-by-case basis to ensure the team is getting an accurate understanding of the clients’ situation and finding the right home loan product.
Q: What is your top priority for the broker channel at the moment?
Our priority is to deliver exceptional service to both brokers and their clients. We have an experienced team of BDMs and subject matter experts who are dedicated in helping brokers grow their business, ensuring they’re informed on all lending options so that they can match the right product to their clients’ needs. Our accredited brokers receive one-on-one support from BDMs and credit assessors as well as access to industry-leading education on specialist products.
Q: What kind of tools and support do you offer brokers?
We recognise that brokers often find challenges in finding products for their clients, especially when they have unique financial situations, which is why Bluestone provides brokers with ongoing support when an application is submitted. All applications are reviewed thoroughly and considered and there are no auto-declines. In addition to the serviceability, we host regular educational events and webinars for our broker network on a range of topics that can help brokers understand our lending options better. These sessions will touch on topics such as housing trends, SMSF lending, or how brokers can grow their business through non-standard lending.
Q: And how do brokers access them?
To attend a Bluestone’s educational event, including webinars, we recommend brokers become accredited with us. Once accredited, brokers are able to register and attend any events and webinars. They will also be connected with a helpful BDM to support them and their clients. through non-standard lending.
Q: Why should a broker look to partner with you?
In addition to having home loan solutions designed to help customers who banks often overlook, our flexible lending criteria have the ability to service a broad range of clients. With exceptional BDM relationships, brokers will experience strong support during assessment for quicker outcomes. Through our experienced team, no-fuss applications, and fast servicing, we are committed to delivering the best experience to our brokers and their clients.
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