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Hai Money, a newly launched sub-aggregation group of Finsure, is one that prioritises brokers’ voice. With support at the core of its business. Hai Money works to ensure brokers feel heard and included in its tight-knit community. Here, we catch up with head of growth and strategy Bruce Li to find out more about the new sub-aggregator.
Q. Why have you launched Hai Money?
Hai Money officially launched into the market this June and helps brokers who lack support an opportunity to live up to their potential. As such, at Hai Money, we aim to boost the performance of brokers by providing educational resources and tools, extensive support through our BDMs, and a specially curated mentor school program.
Hai Money embodies multiculturalism and inclusivity, aiming to create a space where brokers of all backgrounds can flourish together.
Q. What does Hai Money stand for?
Hai Money, derived from the concept of the ‘Money Sea’, is a sub-aggregator of Finsure.
We set you up, build your brand, and sail you to success.
We believe brokers’ performance is rooted in the support provided, hence the core proposition of our business is to coach brokers of all levels.
Q. What is Hai Money focused on and what is your priority for the broker channel?
The company is prioritising offering extensive support for the new generation of brokers, particularly for those young professionals who are just starting in the industry.
Our Hai Mentor School lays the foundation for brokers to build their business, giving them access to coaching led by industry veterans to immensely boost their performance. Scholarship opportunities are also available to reduce the financial burden of entering the market for new-to-industry brokers.
Furthermore, we pride ourselves on fostering a strong and tight-knit network between brokers, lenders, and aggregators. We believe the epitome of a healthy community is one where brokers are not only able to reach out to one another, but also be able to build relationships with lender BDMs and aggregator BDMs.
Keeping up with the age of innovation, we have built the ultimate digital hub for brokers: the Hai Broker Portal. The portal has a wide variety of tools integrated into the system, improving brokers’ workflow and overall efficiency.
Q. What kind of tools and support do you offer brokers? And how do brokers access them?
Inside our broker portal, we offer a wide range of broker support and administration services, helping brokers save time and allowing them to focus on more important matters, such as retaining relationships with their clients.
There is so much information out on the internet and it’s often difficult to distinguish between what’s important and what’s not. As such, our broker portal breaks down the important educational content in an easy-to-understand structure and provides the latest policy updates so that brokers can stay up to date with important compliance and industry requirements.
We also have an Infynity CRM that is exclusively provided by Finsure, similarly streamlining workflow and automating time-consuming tasks. Other tools include Quickli and Middle, which improve the client experience, boost digital capabilities, and empower brokers to expand their business for increased growth.
One of our major upcoming projects is our Payment Solution – a revolutionary tool designed to streamline commission management for head brokers to arrange their sub-brokers’ commission split. This system will allow brokers to securely access and download comprehensive monthly commission receipts, detailing their earnings by lender and borrower. We aim to save our brokers’ time with accurate, automated calculations and timely payments.
Our optional ‘Referral’ feature will enable brokers to register and manage referrals, boosting lead generation and attracting more business.
Q. Why should a broker look to partner with you?
Brokers shouldn’t feel that they are just a mere number among thousands in an aggregator or that their worth is tied to how much they can settle. At Hai Money, our tight-knit culture and values lie in ensuring each broker feels nothing less than special and worthy.
We have a diversified lender panel with over 100 lenders; from first-tier and second-tier banks to non-bank lenders, brokers can target any niche and find tailored solutions for their clients through our diversified channels. Furthermore, our leadership team with over 20 years of collective experience strives to continuously find ways to support our brokers, such as seeking new product offerings that can help them become more competitive in the industry.
We truly care about our brokers and ensure our actions reflect exactly that. We regularly ask our brokers for their honest feedback and experience, so that we know which areas need improvement and which areas we excel in. We are an advocate for brokers’ voices.
We truly believe in the ‘work hard, play hard’ ethic. Our commission models and pricing provide brokers an opportunity to receive the financial rewards they deserve and we look for ways to give recognition to our brokers, such as holding exclusive boat events for high-performance brokers.
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