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Discover how Matt Klein of Pure Capital Finance leverages fast, reliable lending solutions to empower small businesses and drive growth in a competitive market.
In the fast-paced world of small business lending and asset finance, brokers need a unique edge to truly stand out. Matt Klein of Pure Capital Finance has found his, establishing himself as a trusted industry leader in the broker community by focusing on relationships and tailored lending solutions.
Resilience and growth amid challenges
Since entering the asset finance industry in 2020 and sharpening his finance and brokerage skills with a specialist truck and equipment lender, Matt has quickly made a name for himself.
Starting amid the pandemic’s financial uncertainties, he joined Pure Capital Finance in 2021 and is a significant part of their growing team, including two partners, two certified brokers, and four loan writers and administrators. Together, they offer a seamless lending experience backed by a dedicated settlements and credit team.
Building business bonds
Operating out of a flexible WOTSO office space in Sydney’s inner west, Matt’s primary focus is on commercial lending for businesses in the insurance, accounting, medical, retail and automotive sectors, among others. With clients typically employing 10-150 staff, his average loan size for personal loans ranges from $80,000 to $100,000, while company loans typically range from $40,000 to $50,000. Matt is currently negotiating a $500,000 loan for an equipment finance client. “My business thrives on referrals and repeat clients,” says Matt. “We don’t do outbound marketing; it’s all about building strong, lasting relationships.”
Finding a competitive edge
When it comes to choosing financial partners, Matt values clear policies and competitive pricing. Partnering with OnDeck has been pivotal to Matt’s success. “OnDeck’s reliability is unmatched,” he says. “Their assessments are fast, accurate, and consistent, which isn’t the case with many lenders. They deliver on their promises with minimal surprises.”
Matt has been especially impressed by the BDM team’s proactive support. “They consistently keep in touch and provide updates, so OnDeck is always top of mind when I have a new deal on my desk,” he notes. This commitment to clear communication and efficient service has made OnDeck a key partner, comprising of around 20-30% of Matt’s loan portfolio, and has made a substantial impact on Matt’s business.
Adapting to market dynamics
Navigating the ups and downs of the lending marketing, Matt observes that business peaks and troughs often align with residential market fluctuations. “June and July are typically our peak times due to tax season and the government’s Instant Asset Write-Off program,” he notes. “However, the December to February period tends to be quieter, with businesses winding down for the holidays.” In the last six months, Matt has seen rising client expectations, with businesses becoming savvier and shopping around more, which he believes is a response to tighter credit policies from lenders.
Despite these challenges, his strategic use of different lenders, including OnDeck, has helped him stay ahead of the evolving demands of his clients. “OnDeck’s flexibility, especially with non-property-backed loans and favourable policy on multipliers, makes them a valuable partner for the industries we work with,” says Matt.
Partnering for success: The OnDeck advantage
Matt’s partnership with OnDeck has played a pivotal role in his achievements. “I choose OnDeck for their reliable information from the assessment team and consistent outcomes. The initial BDM review of a deal is consistent with the final decision, with no credit checks involved, and they are usually 90% accurate.
“This level of consistency sets OnDeck apart from other small business lenders, where quotes can often differ from the final offers. Plus, OnDeck’s processing speed and exceptional service make them a highly appealing choice in the industry.”
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